Hello!

Hello there, I’m Lou—Founder, CEO, and the heart behind Focused Intentional Things.

Two profound events redefined my identity: becoming a first-time Mum at 48, and losing my own Mum at 52. Up until that point, I had spent close to 30 years as a successful communications executive, traveling the globe and climbing the corporate ladder. But life has a way of shifting your priorities. I realized I wanted to spend more time with my husband and daughter, and I needed to do something creative that fed my soul.

Focused Intentional Things, or simply FIT for short, was born from that desire for "more." I became deeply invested in my child’s whole wellness. I started to break outside conventional parenting norms and explore healing, energy, and inner growth on a much deeper level. In my journey to understand myself from the inside out, I’ve realized these same tools and practices are incredibly powerful for children too. Like any parent, I want the best for my child—and that starts from within.

I am just getting started here. I have lots of ideas for where FIT is headed, but I’m leaving room for the path to organically unfold. Whether you're looking for new perspectives, energetic tools, or simply a community that gets it, I'm so glad you're here.

Come with me on the journey to nurture a generation of kids with spirit and soul.

At Focused Intentional Things (FIT), we’re on a mission to cultivate the spirit and soul of the next generation. By bridging the gap between conventional care and holistic expansion, we aim to empower families with the intentional tools and knowledge to unlock new ways of thinking. We don’t just solve for wellness; we cultivate wholeness and equip kids with ways to thrive today and flourish in a limitless tomorrow.

Our vision is to redefine the landscape of childhood development, creating a world where every child is seen as a whole being, empowered by intentionality, and equipped with the spirit and soul to live a life without limits.

Our Values

Intentionality: We act with purpose. Every tool, book chapter, and program is curated with focused care to ensure it serves the whole child.

Curiosity: We believe the path to growth is paved with questions. We encourage kids to explore new ways of thinking and parents to discover new ways of supporting.

Authenticity: We honor the true self. We celebrate the unique spirit of every child and provide a space where being "whole" means being exactly who you are.

Kindness & Belonging: We lead with heart. We foster an inclusive world where every child feels seen, valued, and supported in their individual journey.

Vitality: We aim for more than just "okay." We provide the foundation for kids to feel energized, resilient, and ready to flourish in a limitless future.

Custom FIT Your Child’s Path to Wholeness